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Quote of the Day

Management by objective works - if you know the objectives. Ninety percent of the time you don't.

Peter Drucker

Cause-Related Marketing

Sometime refered simply as "cause marketing", cause-related marketing or CRM may be defined as a joint activities of a for-profit business with a non-profit charity or cause, intended for mutual benefit. For the business, it is a type of marketing to promote the company's image, product or service. For the non-profit organization, it helps promote the cause and is a method to raise fund. CRM is generally considered to be different from corporate philanthropy because the corporate dollars involved in CRM are not outright donations to a non-profit organization, hence not tax-deductible.

Cause marketing can take on many forms, including:
  • Product, service, or transaction specific
  • Promotion of a common message
  • Product licensing, endorsements, and certifications
  • Local partnerships
  • Employee service programs

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    Marketing

    Concept Briefing:

    Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. Simply, if it doesn't facilitate a "sale" then it's not marketing.



    Need more information on Marketing?

    Continue reading 26.01.2007. 08:44

    Customer Relationship Management

    Concept Briefing:

    Customer Relationship Management - CRM is a business system that enables organizations to better serve their customers through the introduction of reliable processes and procedures for interacting with those customers.



    Need more information on Customer Relationship Management?

    Continue reading 24.01.2007. 08:37

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