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Quote of the Day

“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.„

Stephen Covey

Cause-Related Marketing

Sometime refered simply as "cause marketing", cause-related marketing or CRM may be defined as a joint activities of a for-profit business with a non-profit charity or cause, intended for mutual benefit. For the business, it is a type of marketing to promote the company's image, product or service. For the non-profit organization, it helps promote the cause and is a method to raise fund. CRM is generally considered to be different from corporate philanthropy because the corporate dollars involved in CRM are not outright donations to a non-profit organization, hence not tax-deductible.

Cause marketing can take on many forms, including:
  • Product, service, or transaction specific
  • Promotion of a common message
  • Product licensing, endorsements, and certifications
  • Local partnerships
  • Employee service programs

30.05.2011. 10:49