 Quote of the Day “We live in an age of certainty. I say that partly as a shot at the nabobs who natter about how uncertain everything is today...but also because it's true.....focusing on what's certain , instead of wringing your hands about what isn't, is much more constructive.„
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Customer Relationship ManagementConcept Briefing:Customer Relationship Management - CRM is a business system that enables organizations to better serve their customers through the introduction of reliable processes and procedures for interacting with those customers.In today's competitive business environment, a successful CRM strategy cannot be implemented by only installing and integrating a software package designed to support CRM processes. A holistic approach to CRM is vital for an effective and efficient CRM policy. This approach includes training of employees, a modification of business processes based on customers' needs and an adoption of relevant IT-systems (including soft- and maybe hardware) and/or usage of IT-Services that enable the organization or company to follow its CRM strategy. CRM-Services can even replace the acquisition of additional hardware or CRM software-licences. Need more information on Customer Relationship Management?24.01.2007. 08:37 |