 Quote of the Day “The conventional definition of management is getting work done through people, but real management is developing people through work.„
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Brand ManagementConcept Briefing:Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. Brand management helps increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price. See Brand Equity.Need more information on Brand Management?Continue reading 16.01.2007. 10:17 Cause-Related MarketingSometime refered simply as "cause marketing", cause-related marketing or CRM may be defined as a joint activities of a for-profit business with a non-profit charity or cause, intended for mutual benefit. For the business, it is a type of marketing to promote the company's image, product or service. For the non-profit organization, it helps promote the cause and is a method to raise fund. CRM is generally considered to be different from corporate philanthropy because the corporate dollars involved in CRM are not outright donations to a non-profit organization, hence not tax-deductible.Cause marketing can take on many forms, including:
Need more information on Cause-Related Marketing?30.05.2011. 10:49
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